Sick Trucking Wrap
Overview
Designed a custom vehicle wrap and logo system for Copperhead Logistics, transforming a standard tractor trailer into a branded, weathered western-inspired design. The project focused on creating a realistic large-format graphic that balanced visual impact, brand identity, and practical application considerations for a commercial vehicle.
Project Type: Vehicle Wrap & Brand Design
Software Used: FlexiSign, Adobe Photoshop
My Role
I was responsible for developing the visual concept, designing the vehicle wrap, creating the supporting logo, preparing presentation proofs, and refining the design through client feedback. I translated the client's vision into a realistic large-format graphic while considering vehicle dimensions, placement, readability, and final production requirements.
Project Goals & Results
The goal of this project was to create a unique tractor trailer wrap that captured a weathered Arizona aesthetic while clearly communicating the Copperhead Logistics brand.
Goals
- Design a realistic rust and patina effect that appeared naturally aged
- Create a western-inspired logo that complemented the vehicle design
- Ensure branding elements remained readable across a large moving surface
- Develop accurate visual proofs to help the client visualize the final application
- Prepare artwork suitable for large-format production
Results
- Created a complete vehicle wrap concept featuring custom graphics, branding, and realistic environmental effects
- Developed a custom logo system that reinforced the company's rustic identity
- Produced detailed proofs showing multiple vehicle angles to support client approval
- Delivered a design ready for large-format production and installation
Process
Client Consultation
The project began by reviewing the client's vision for a tractor wrap that appeared weathered by the Arizona sun while incorporating Copperhead Logistics branding. I translated these ideas into a visual direction focused on realism, texture, readability, and strong brand recognition.
Vehicle Measurements & Planning
I collaborated with coworkers during the production process to measure the vehicle, review installation considerations, and ensure the design would accurately fit the tractor's dimensions. These measurements guided placement, scaling, and layout decisions while accounting for visibility, panel breaks, and practical application requirements.
Initial Design Proof
I created an initial proof by applying rust textures and visual effects to the vehicle template. This allowed the client to review the overall direction and provide feedback before moving into final design refinement.
Design Refinement
After receiving approval on the initial concept, I refined the rust effects, adjusted branding placement, and finalized the overall wrap design. I prepared the artwork for large-format production by verifying scale, resolution, file setup, and print requirements while collaborating with production team members to address any potential issues before output.
Printing & Production Coordination
I collaborated with print operators to ensure the final files were properly prepared for output and closely monitored the production process to maintain accuracy. This included confirming print settings, material requirements, and graphic quality before the wrap moved into installation.
Logo Design
The client wanted a rustic, western-inspired logo that matched the overall vehicle design. I created a custom logo using decorative elements and typography that complemented the aged aesthetic while maintaining clear brand recognition and readability on the finished wrap.
Takeaways
This project really showed me how powerful Photoshop can be. The kind of photo manipulation I needed to make the tractor look rusty just wouldn’t have been possible without it. I learned a lot about blending textures and creating realistic effects. It was a really fun and rewarding project that pushed my skills.
Successes
I think this piece is super unique and definitely stands out. It went beyond just meeting the client’s expectations; it looked real, the rust felt authentic, and the overall design was clean. The client loved it so much, they ended up ordering more “rusty” designs from us, which was really exciting.
Changes
Honestly, I’m really happy with how this turned out. If I had to tweak something, I’d probably go back and make the rusted lettering look a bit more worn and natural. But overall, I wouldn’t change much.
Contact
I’m always excited to connect and discuss new opportunities, projects, or collaborations. Whether you have a question, a project idea, or want to work together, feel free to reach out!