Motorcycle Santa Wrap
Motorcycle Santa Bus Wrap
Project Type: Vehicle Wrap Design
Software Used: FlexiSign
Project Brief
Design a vehicle wrap for "Motorcycle Santa" that matches the client's motorcycle. Be sure to include "Merry Christmas" and "Feliz Navidad" in the design. The client uses the bus to transport the additional gifts that don't fit on his bike. He wants all the windows to be covered so that no one can see the gifts inside.
Client Story
Mike Dube, also known as "Motorcycle Santa", has been riding throughout Rochester on his motorcycle for the past 15 years, giving gifts to children on the sidewalk and at local childcare centers and shelters. This year, he decided that it was time to spread the Christmas spirit to his bus, which carries the gifts that he then delivers on his iconic motorcycle. I was lucky enough to be able to design the wrap for his bus. Check out the full story here.
Process
Before
The original bus was white and had some preexisting graphics.
Santa In Action
Here is an image of Motorcycle Santa in action as he delivers gifts.
Revision I
The initial design had a red background to match the red of the motorcycle. The Santa also had tattoos to match the motorcyclist aesthetic.
Revision II
The red background was changed to white to lower costs for the client. A cart was added to the motorcycle to carry the gifts and the tattoos were removed to created a friendlier Santa.
Revision III
The cart was changed to a sidecar to better represent “Motorcycle Santa.” The text was enlarged, and Christmas lights were added for extra festiveness.
After
Client response: "I am blown away, that is really something. Thant Santa is just too cool. I absolutely love all the pine trees and snow in the background and the lettering. My hats off to your designers."
Takeaways
This project really pushed me creatively and technically. Designing a bus wrap that would still look good across window panels, especially over the rubber seams, was tricky. It also took some effort to create a Santa illustration that was fun and accurately portrayed Motorcycle Santa. On top of the creative challenges, it was a large-scale job, so I had to think strategically. By keeping the background white to match the vehicle’s color, I was able to skip wrapping the roof entirely and save money on materials. This taught me that a design can still be beautiful while also being cost-effective.
Successes
One of the most rewarding parts of this project was the client's response. His email said:
"I am blown away. That is really something. That Santa is just too cool. I absolutely love all the pine trees and snow in the background, and the lettering. My hats off to your designers. Thank you. I know it sounds crazy, but I can't wait for Christmas."
That kind of reaction reminded me why I love what I do. The design not only captured the holiday spirit but also honored the heart behind the project, bringing joy to kids in need. It felt good to be part of something bigger.
Changes
If I were to make any changes, I’d probably revisit some of the text colors to make certain words pop a bit more. But overall, this was one of my favorite projects. It was fun, creative, and meaningful. I’m really proud of how it turned out.
Contact
I’m always excited to connect and discuss new opportunities, projects, or collaborations. Whether you have a question, a project idea, or want to work together, feel free to reach out!