Fundraiser Brochure
Spring Fling Fundraiser
Project Type: Event Promotion Design
Software Used: FlexiSign
Project Brief
Completely redesign the pamphlet, invitation, and RSVP ticket for Serenity House's annual Spring Fling Fundraiser. They would like the design to be elegant, classy, and simple. Be sure to incorporate green vines and flowers, as well as an ivory-colored background. All dates and hosts will need to be updated.
Client Story
Serenity House provides 24-hour specialized care for people in their final three months of life. The home is an ideal alternative to hospitals, nursing homes, and in-home care. It’s free of charge. A team of fully trained volunteers and on-call medical professionals staff the home around the clock. The Spring Fling is one of Serenity House's main fundraisers, and all proceeds go towards their cause. The last thing you should think about during one of life's most tragic moments is a price tag.
Process
Before
The original design was dated and difficult to read. It lacked the sophistication to attract high-value donors to the event.
Revision I
The client liked the overall layout, but requested several changes in terms of color and placement. They also wanted to add more flowers to the design.
Revision II
The client was having trouble choosing a shade of green, so I provided several curated options in this proof. Limiting the choices helped them confidently make a final decision.
Revision III
By simplifying the floral imagery and refining the text hierarchy, we created a fresh design that is simple yet sophisticated. This new design enhances the overall ambiance of the event while reinforcing its significance, which in doing so attracts substantial donations towards Serenity House's noble cause.
Event Signs
After completing the pamphlet design, the client also wanted some event signs produced.
Takeaways
This project taught me a lot about working with clients, especially when it comes to decision-making. The client had a really hard time choosing a color scheme, so I narrowed it down and gave her three solid options to pick from. That approach helped simplify the process and made it easier for her to make a final decision. It reminded me how important it is to guide clients in a way that keeps things moving while still giving them a sense of control.
Successes
I’m really proud of how the new brochure design turned out. Compared to what the client had before, this version feels like a huge upgrade. Since it’s for a formal auction fundraiser, I wanted to make sure the design felt polished and elegant, and I think I hit that mark. It also feels more modern and much easier to read—everything is cleaner, better organized, and more visually appealing.
Changes
Overall, I think this project went really smoothly. If I were to go back and change anything, I might experiment with adding more floral elements or making the existing ones larger. That could help the layout feel a little more dynamic and less minimal in spots.
Contact
I’m always excited to connect and discuss new opportunities, projects, or collaborations. Whether you have a question, a project idea, or want to work together, feel free to reach out!