Gattorno Website
Overview
Designed and developed a historically focused portfolio website exploring the life and artwork of Antonio Gattorno (1904–1980), a Cuban modernist artist whose contributions have been largely overlooked. The project focused on transforming historical research into an engaging digital experience that highlights Gattorno’s artistic evolution and makes his work more accessible to modern audiences.
Project Type: Digital Storytelling Website Design & Development
Software Used: Wix Studio
My Role
I was responsible for researching, planning, designing, and developing the full website experience. My work included organizing historical content, creating the site structure, designing page layouts, developing the visual direction, building interactive elements, and presenting Gattorno’s artwork through a cohesive digital experience.
Project Goals & Results
The goal of this project was to create an informative and visually engaging website that introduced audiences to Antonio Gattorno’s life, artwork, and impact on Cuban modern art.
Goals
- Transform historical research into an accessible digital experience
- Create a clear structure for presenting Gattorno’s life and artistic development
- Design an engaging interface that supported storytelling and exploration
- Develop a visual style that complements the artwork and historical content
- Create an intuitive browsing experience for exploring artwork collections
Results
- Created a complete portfolio website showcasing Gattorno’s biography, artwork, and artistic evolution
- Organized content into distinct artistic periods to improve storytelling and navigation
- Developed an interactive digital experience that combined research, visual design, and web development
- Created a platform that helps introduce a lesser-known artist to a broader audience
Process
Choosing a Topic
I wanted to focus on a lesser-known Latin American artist whose work deserved more recognition. After researching different artists, I discovered Antonio Gattorno and chose to explore his contributions to Cuban modern art.
Research
I conducted in-depth research into Gattorno’s life, artistic influences, and body of work. This research helped shape the website structure and determine how his story could best be presented.
Planning & Information Architecture
I mapped out the organization of the website, determining the content hierarchy, page structure, and navigation flow. I planned how information and artwork would be grouped to create a clear and engaging user experience.
Design & Development
With the structure and visual direction established, I built the website in Wix Studio. I focused on creating a cohesive layout, presenting artwork effectively, and incorporating interactive elements to enhance the browsing experience.
Portfolio Organization
I organized Gattorno’s artwork into two distinct periods to highlight the evolution of his style and provide context around the different stages of his career.
Takeaways
This project gave me valuable practice building a website from the ground up while also diving into independent research. It was a great opportunity to combine technical skills with content development, and it helped me better understand how to present complex information in a clear and engaging way.
Successes
One of the things I’m most proud of is the simplicity and clarity of the site. The clean design allows Gattorno’s art to take center stage, which was really important for honoring his work. The straightforward structure makes it easy to navigate, and the detailed written content helps provide historical and cultural context that brings his pieces to life. I’m especially happy that the site helps shed light on such an influential yet unknown Cuban artist.
Changes
Given the short timeframe, I wasn’t able to make the site responsive, and that’s the first thing I’d improve. Ensuring the site works well across all screen sizes would make it much more accessible and user-friendly. I’d also love to enhance the visual presentation a bit more with better spacing, image optimization, and possibly a more interactive gallery to really showcase his artwork.
Contact
I’m always excited to connect and discuss new opportunities, projects, or collaborations. Whether you have a question, a project idea, or want to work together, feel free to reach out!